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A good logo can help your business, but it won’t save it. Too many businesses think a logo is enough—it’s not. A logo is just the face of your brand, but branding is what makes people remember you. A strong identity sets you apart, consistent visuals build recognition, and messaging creates trust and loyalty. If you only invest in a logo, you’re missing out. You need a full branding strategy—colors, typography, messaging, and positioning. Great brands aren’t built on just a logo. They’re built on identity.